Social Research - Methodology

Methodology

Social scientists are divided into camps of support for particular research techniques. These disputes relate to the historical core of social theory (positivism and antipositivism; structure and agency). While very different in many aspects, both qualitative and quantitative approaches involve a systematic interaction between theory and data. The choice of method often depends largely on what the researcher intends to investigate. For example, a researcher concerned with drawing a statistical generalization across an entire population may administer a survey questionnaire to a representative sample population. By contrast, a researcher who seeks full contextual understanding of an individuals' social actions may choose ethnographic participant observation or open-ended interviews. Studies will commonly combine, or 'triangulate', quantitative and qualitative methods as part of a 'multi-strategy' design. For instance, a quantitative study may be performed to gain statistical patterns or a target sample, and then combined with a qualitative interview to determine the play of agency. Oxford University professor Bent Flyvbjerg, has argued that the quant-qualt divide in social research is unfortunate and that good research methods often rely on both quantitative and qualitative data.