Social psychology (sociology), known as sociological social psychology, and sometimes as psychological sociology, is an area of sociology that focuses on social actions and on interrelations of personality, values, and mind with social structure and culture. Some of the major topics in this field are sociocultural change, social inequality and prejudice, leadership and intra-group behavior, social exchange, group conflict, impression formation and management, conversation structures, socialization, social constructionism, social norms and deviance, identity and roles, and emotional labor. The primary methods of data collection are sample surveys, field observations, vignette studies, field experiments, and controlled experiments.
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