Expansions in The Philippine Market
With the popularity of social networking in the Philippines, Friendster and Multiply thought of ways to capitalize the local market. The former concluded that online advertising would not work in a country with limited Internet access, and instead focused on the developing services based on mobile phones which is much more widespread, starting with providing free phone calls between members as well as a mobile phone text messaging service to its Filipino users. It also experimented on online classifieds with Pusit. Meanwhile, Multiply launched its Philippine version. Multiply Philippines is developed in partnership with ABS-CBN Interactive to grow its user base in the country, as well as tapping into its local advertising and mobile services.
Read more about this topic: Social Networking In The Philippines
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