Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Read more about Social Media Marketing: Engagement, Social Media Marketing Tools, Further Reading, See Also
Famous quotes containing the words social and/or media:
“This is no argument against teaching manners to the young. On the contrary, it is a fine old tradition that ought to be resurrected from its current mothballs and put to work...In fact, children are much more comfortable when they know the guide rules for handling the social amenities. It’s no more fun for a child to be introduced to a strange adult and have no idea what to say or do than it is for a grownup to go to a formal dinner and have no idea what fork to use.”
—Leontine Young (20th century)
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)