Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Read more about Social Media Marketing: Engagement, Social Media Marketing Tools, Further Reading, See Also
Famous quotes containing the words social and/or media:
“The demonstrations are always early in the morning, at six o’clock. It’s wonderful, because I’m not doing anything at six anyway, so why not demonstrate?... When you’ve written to your president, to your congressman, to your senator and nothing, nothing has come of it, you take to the streets.”
—Erica Bouza, U.S. jewelry designer and social activist. As quoted in The Great Divide, book 2, section 7, by Studs Terkel (1988)
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—Barbara Ehrenreich (b. 1941)