Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Read more about Social Media Marketing: Engagement, Social Media Marketing Tools, Further Reading, See Also
Other articles related to "media, social media marketing, marketing, social, social media":
... Link to actual article Macau has reportedly the highest "media density" in the world - nine Chinese-language dailies, three Portuguese-language dailies, two English-language dailies and ... Ignite Media Group is the enclave's most dominant media company ...
... Digital marketing is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing ...
... The daily, local newspaper is The Gold Coast Bulletin which is published by News Corporation ... Newspapers from Brisbane, Sydney, Melbourne, Adelaide and Northern NSW towns such as Tweed Heads and Lismore are also available ...
... Social media Social media optimization Social media measurement Marketing Internet marketing Integrated marketing communications Web 2.0 Search engine optimization Visual marketing ...
... Social media marketing] is commercial promotion conducted through social media websites ... updates and providing special offers through their social media profiles ...
Famous quotes containing the words social and/or media:
“Nobody can write the life of a man, but those who have eat and drunk and lived in social intercourse with him.”
—Samuel Johnson (1709–1784)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)