Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals.
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012).
Much of the criticism of social media are about its exclusiveness as most sites do not allow the transfer of information from one to another, disparity of information available, issues with trustworthiness and reliability of information presented, concentration, ownership of media content, and the meaning of interactions created by social media. However, it is also argued that social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
Most people associate social media with positive outcomes, yet this is not always the case. Due to the increase in social media websites, there seems to be a positive correlation between the usage of such media with cyber bullying, online sexual predators and the decrease in face-to-face interactions. Social media may expose children to images of alcohol, tobacco, and sexual behaviors.
Geocities, created in 1994, was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics.
Read more about Social Media: Classification of Social Media, Mobile Social Media, Distinction From Other Media, Managing Social Media, Building "social Authority" and Vanity, Global Usages, Criticisms, Patents, See Also
Other articles related to "social media, media, social":
... Brand infiltration Citizen media Coke Zero Facial Profiler Connectivism (learning theory) Human impact of Internet use Internet and political revolutions List of photo sharing websites List of video ...
... In September 2012, CEO Yao was a speaker at Shanghai's first Social Media Week, the world’s largest integrated social media conference held simultaneously in over twenty cities throughout the globe over ... Yao's speech covered the power of social media in present day China and how companies can utilize the new channel to reach their targeted consumer group ...
... Social media marketing provides organizations with a way to connect with their customers ... well as closely watch comments and concerns on the social media they use ... on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined $4.3 million in damages in 2010 ...
... Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter ... a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality ... this way, search engines are putting more stock into social search ...
... Among the ongoing social media initiatives are a blog, Facebook page, Flickr page, and a Twitter feed ...
Famous quotes containing the words media and/or social:
“The media have just buried the last yuppie, a pathetic creature who had not heard the news that the great pendulum of public conciousness has just swung from Greed to Compassion and from Tex-Mex to meatballs.”
—Barbara Ehrenreich (b. 1941)
“Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.”
—Erich Fromm (19001980)