Social Information Processing (theory) - Criticisms

Criticisms

Despite the fact that social information processing theory offers a more optimistic perspective through which to perceive of and analyze online interactions, the theory is not without its criticisms. Even though Walther proposes that users of computer-mediated communication (CMC) have the same interpersonal needs met as those communicating face-to-face (FtF), he proposes that the lack of visual cues inherent in CMC are disadvantages to be overcome over time. Thus, more time is needed for interactants to get to know one another - although he maintains that the same intimacy can be reached, just over a longer amount of time.

Furthermore, many of Walther's initial hypotheses relied on the assumption that positive social behaviors would be greater in face-to-face interactions than those in CMC. In a 1995 study, Walther used this hypothesis but added that any initial differences in socialness between the two media would disappear in time. Walther was surprised to find that his results turned out to be contrary to this prediction. The results showed that, regardless of time-scale, CMC groups were rated higher in most measures of relational communication than those participating in the FtF condition.

Also, a study from Robert Tokunaga found that while social information processing theory holds true for people with high individualist values, the same could not be said for those with high collectivist values.

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