Social Impact theory was created by Bibb Latané in 1981 and consists of three basic rules. The first rule is that social impact is the result of social forces including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact. The second rule is the psychosocial rule that says the amount of impact tends to increase as the number of sources increases. However, the most significant difference in impact exists between having 0 sources and having 1 source. The third rule is that the number of targets also affects social impact. The more targets of impact that exist, the less impact each individual target feels.
Read more about Social Impact Theory: Original Research, Subsequent Development, Contemporary Research, Further Reading
Famous quotes containing the words social, impact and/or theory:
“The weakness of modern tragedy ... [is that] transgression against the social code is made to bring destruction, as though the social code worked our irrevocable fate.”
—D.H. (David Herbert)
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)
“There never comes a point where a theory can be said to be true. The most that one can claim for any theory is that it has shared the successes of all its rivals and that it has passed at least one test which they have failed.”
—A.J. (Alfred Jules)