Development of The SIDE Model
The model was first named by Lea and Spears (1991) and later developed in a series of publications (Lea & Spears, 1992; Postmes, Spears, & Lea, 1998; Spears & Lea, 1994). The SIDE model took Reicher's ideas about the crowd, and applied and extended them to computer-mediated communication. Early research in this domain suggested that, similar to deindividuation theory, users of online computer were prone to flaming and other disinhibitions due to a reduction in social cues (Kiesler, Siegel, & McGuire, 1984). The SIDE model was developed, in first instance, to account for contradictory effects of social cues in online groups. SIDE thus assumed that effects in the crowd and in online environments showed some similar properties.
The first comprehensive statement of SIDE was by Reicher, Spears, & Postmes (1995). According to SIDE, a Social identity approach can account for many of the effects observed in deindividuation research and in crowd psychology, as well as in computer-mediated communication. For example, deindividuation has been found to foster group identification and to induce greater opinion polarization in small groups communicating online. In order to understand effects of factors such as anonymity and reduced cues on group behavior, one needs to take the social and inter-group context into account. SIDE argues that anonymity and social context in interaction have cognitive and strategic consequences.
Read more about this topic: Social Identity Model Of Deindividuation Effects
Famous quotes containing the words development of, development, side and/or model:
“Women, because of their colonial relationship to men, have to fight for their own independence. This fight for our own independence will lead to the growth and development of the revolutionary movement in this country. Only the independent woman can be truly effective in the larger revolutionary struggle.”
—Women’s Liberation Workshop, Students for a Democratic Society, Radical political/social activist organization. “Liberation of Women,” in New Left Notes (July 10, 1967)
“Information about child development enhances parents’ capacity to respond appropriately to their children. Informed parents are better equipped to problem-solve, more confident of their decisions, and more likely to respond sensitively to their children’s developmental needs.”
—L. P. Wandersman (20th century)
“We crossed a deep and wide bay which makes eastward north of Kineo, leaving an island on our left, and keeping to the eastern side of the lake. This way or that led to some Tomhegan or Socatarian stream, up which the Indian had hunted, and whither I longed to go. The last name, however, had a bogus sound, too much like sectarian for me, as if a missionary had tampered with it; but I knew that the Indians were very liberal. I think I should have inclined to the Tomhegan first.”
—Henry David Thoreau (1817–1862)
“The Battle of Waterloo is a work of art with tension and drama with its unceasing change from hope to fear and back again, change which suddenly dissolves into a moment of extreme catastrophe, a model tragedy because the fate of Europe was determined within this individual fate.”
—Stefan Zweig (18811942)