Social Comparison Theory - Criticisms

Criticisms

Many criticisms arose regarding Festinger’s similarity hypothesis. Deutsch and Krauss argued that people actually seek out dissimilar others in their comparisons maintaining that this is important for providing valuable self-knowledge, as demonstrated in research. Ambiguity also circulated about the important dimensions for similarity. Goethals and Darley clarified the role of similarity suggesting that people prefer to compare those who are similar on related attributes such as opinions, characteristics or abilities to increase confidence for value judgments, however those dissimilar in related attributes are preferred when validating one’s beliefs.

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