Social Media Analytics
Measuring + Analyzing + Interpreting interactions and associations between people, topics and ideas. Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. The analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better. There have been significant examples where companies, such as Whirlpool, Royal Bank of Canada and JetBlue, have used such analytics tools to engage customers in response to their feedback.
Likewise, academic research projects have tried to investigate the use of this social data stream in analysing and explaining further circadian, daily or seasonal emotional patterns arising in a population. A tool titled as Mood of the Nation and developed by researchers at the University of Bristol is an example, where affective norms for the emotions of anger, fear, sadness and joy are extracted based on Twitter content published by users geo-located in the United Kingdom.
Read more about this topic: Social Analytics
Famous quotes containing the words social and/or media:
“Both gossip and joking are intrinsically valuable activities. Both are essentially social activities that strengthen interpersonal bonds—we do not tell jokes and gossip to ourselves. As popular activities that evade social restrictions, they often refer to topics that are inaccessible to serious public discussion. Gossip and joking often appear together: when we gossip we usually tell jokes and when we are joking we often gossip as well.”
—Aaron Ben-Ze’Ev, Israeli philosopher. “The Vindication of Gossip,” Good Gossip, University Press of Kansas (1994)
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)