Social Media Analytics
Measuring + Analyzing + Interpreting interactions and associations between people, topics and ideas. Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. The analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better. There have been significant examples where companies, such as Whirlpool, Royal Bank of Canada and JetBlue, have used such analytics tools to engage customers in response to their feedback.
Likewise, academic research projects have tried to investigate the use of this social data stream in analysing and explaining further circadian, daily or seasonal emotional patterns arising in a population. A tool titled as Mood of the Nation and developed by researchers at the University of Bristol is an example, where affective norms for the emotions of anger, fear, sadness and joy are extracted based on Twitter content published by users geo-located in the United Kingdom.
Read more about this topic: Social Analytics
Famous quotes containing the words social and/or media:
“There has never been in history another such culture as the Western civilization M a culture which has practiced the belief that the physical and social environment of man is subject to rational manipulation and that history is subject to the will and action of man; whereas central to the traditional cultures of the rivals of Western civilization, those of Africa and Asia, is a belief that it is environment that dominates man.”
—Ishmael Reed (b. 1938)
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—Marianne E. Neifert (20th century)