Social Media Analytics
Measuring + Analyzing + Interpreting interactions and associations between people, topics and ideas. Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. The analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better. There have been significant examples where companies, such as Whirlpool, Royal Bank of Canada and JetBlue, have used such analytics tools to engage customers in response to their feedback.
Likewise, academic research projects have tried to investigate the use of this social data stream in analysing and explaining further circadian, daily or seasonal emotional patterns arising in a population. A tool titled as Mood of the Nation and developed by researchers at the University of Bristol is an example, where affective norms for the emotions of anger, fear, sadness and joy are extracted based on Twitter content published by users geo-located in the United Kingdom.
Read more about this topic: Social Analytics
Famous quotes containing the words social and/or media:
“... if we look around us in social life and note down who are the faithful wives, the most patient and careful mothers, the most exemplary housekeepers, the model sisters, the wisest philanthropists, and the women of the most social influence, we will have to admit that most frequently they are women of cultivated minds, without which even warm hearts and good intentions are but partial influences.”
—Mrs. H. O. Ward (1824–1899)
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)