Company
In addition to the flagship Sobeys banner, the company also operates supermarkets under a number of banners. After the purchase of Oshawa Group, Sobeys continued to use the existing banners for years, in order to maintain customer loyalty.
IGA and IGA Extra are the main brands in the province of Quebec. There are also 88 IGA stores in Western Canada and 105 in Ontario. However, Sobeys has announced that it plans to convert most of the remaining IGA stores in Ontario to the Price Chopper, Foodland, or Sobeys banners. An IGA store is also located in mainly French-speaking Edmundston, New Brunswick; it is a rebranded Sobeys location. MarketPlace IGA stores in British Columbia are independently owned by H.Y. Louie, parent of London Drugs, despite carrying Compliments products. Sobeys has reportedly made unsuccessful attempts to purchase the MarketPlace chain.
At the time of the Sobeys takeover of the Oshawa Group, all IGA locations in Atlantic Canada were purchased separately by Loblaws for competition reasons. Loblaws converted these IGA locations to one of their own banners.
Sobeys operates the smaller discount grocery store Price Chopper which has 118 locations in nine provinces and the Northwest Territories. The company also operates the Foodland chain that is located mainly in rural areas of Newfoundland and Labrador, Nova Scotia, New Brunswick and Ontario. Other smaller grocery stores are operated under the Tradition Markets banner in Quebec and the Food Town banner in Western Canada. Sobeys also operates Thrifty Foods, a chain of 26 grocery stores based in Victoria, British Columbia.
In 2010, Sobeys launched FreshCo, a discount banner. The pilot stores are rebranded Price Chopper outlets in Southern Ontario.
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