So. Central Rain (I'm Sorry) - Music Video

Music Video

The video, directed by Howard Libov and first aired in June 1984, featured the members of the band playing their instruments behind white screens in an otherwise empty room, with Michael Stipe singing in the foreground. Stipe refused to lip sync to the song. Guitarist Peter Buck said, "We played a recording of the track, and the rest of us faked it, but Michael insisted on singing a new vocal to make it more real for him."

The song is also featured in the Left of Reckoning video shot by James Herbert.

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