Sleeve Design
The sleeve designer was Peter Saville, best known for his association with Manchester-based Factory Records, who was chosen to give the album a more commercially accessible image from Gabriel's previous albums. Gabriel has commented: "The only compromise I made was to go with Peter Saville's idea for a retro-style portrait. I was told my usual obscure LP sleeves alienated women." Saville was paid £20,000 by Virgin, which he has revealed was the highest paid record sleeve design of his career.
Read more about this topic: So (album)
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