Sneaker Collecting - Industry Growth

Industry Growth

The sneakerhead market has begun to manifest itself in different venues. The growth of online retailing and auction sites has armed sneaker collectors with better methods to hunt down the rarest shoes. Stores such as Sole Control in Philadelphia, the online site HG Kicks found on HG Kicks.com, and Flight Club in New York City offer rare and exclusive sneakers, and take inventory in from the general public, selling sneakers on consignment. University of San Diego School of Law alumni Jordan Geller opened the Shoezeum in the Old Town neighborhood of San Diego, a 9,000-square-foot (840 m2) gallery of collector sneakers. Foot Locker recently launched Sneakerpedia.com, a wiki based online community for shoe collectors. NSB developed an online sneaker marketplace devoted to this niche.

Online sneakerhead trade has grown to such an extent that a large counterfeit supply chain has developed. As a part of their Student College program, Carnegie Mellon University has offered an official course in the history of sneaker collecting called Sneakerology 101.

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