History
Joseph Johnson and William Seidemann formed the Snap-on Wrench Company in 1920. The Company's first (and major) plant is located in Johnson City, Tennessee. The company manufactured and marketed ten sockets that would "snap on" to five interchangeable handles.
To sell the products, Johnson and Seidemann worked with Stanton Palmer, who took the tools directly to customers at their places of business and demonstrated their use. Palmer enlisted Newton Tarble to share the increasing workload.
Snap-on entered global markets in 1931. Also in the 1930s, Snap-on began offering credit to customers. In the 1950s, Snap-on expanded on the concept of bringing product to the customer by using fully stocked walk-in vans and, as a result, pioneered today's familiar franchisee van channel.
Read more about this topic: Snap-on
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