Advertising
Capitalizing on the restaurant's New York City roots, showmanship and creative risk have been perennial hallmarks of Smith & Wollensky's promotion from day one. An early TV commercial by agency Angotti Thomas Hedge showed waiters botching famous theatrical soliloquies ("To be or not to be") because they "wanted to be waiters, not actors." More recently, the steakhouse promoted itself with the theme "If steak were a religion, this would be its cathedral." Johann Sebastian Bach's uplifting Requiem in B Minor backgrounds a rapid paced montage of patrons, food, waiters and wine. This commercial by Seiter & Miller Advertising was seen throughout New York City and most memorably featured on newly installed Taxi TV screens.
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Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
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