Los Angeles Fashion Week
In 2002, IMG's fashion division, which produces Mercedes-Benz Fashion Week in New York, made its first foray west, with Mercedes-Benz Shows LA in downtown Los Angeles at The Standard hotel. Simultaneously, Davis Factor and Dean Factor produced Smashbox Fashion Week Los Angeles at Smashbox Studios in Culver City. Dozens of designers showed their collections to journalists, celebrities, family and friends at these two centralized venues, while others still chose to show their collections in unique off site venues such as nightclubs, private estates, train stations, churches and lofts. In 2003, IMG and Smashbox united under one banner to streamline services and venues, choosing the Factor-owned Smashbox Studios Culver City location over downtown Los Angeles venues.
In 2009, IMG and Smashbox Studios ended their 5 year relationship on amicable terms and suspended LA Fashion Week.
Read more about this topic: Smashbox Studios
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