Target Market
- Women aged 18 to 35
- Live alone or with roommates and have no dependents
- Household income of $24,000 or higher with a high percentage of disposable income
- Intelligent, stylish, and interested in the latest trends
- Loves to shop, has her own personal style
- Mixes luxury items and bargains in her day-to-day life
Although the target age was 18 to 35, SMART Magazine stated that it was not about the age as much as the lifestyle of the reader. They targeted the woman "who wanted to be fashionable, know what's going on around town, and capitalize on Hawaii's unique style."
Read more about this topic: SMART Magazine
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