Method of Operation
Operating under the assumption that by tapping into a broader base of smaller donations using the Internet the overall impact can be greatly increased, SmallCanBeBig.org essentially functions as a medium that connects those expressing a specific one-time need that puts them at risk of losing their homes with members of the community in a position to prevent this.
Currently in the process of applying for its 501(c)(3) status as an independent charity, SmallCanBeBig.org works with established local charities to select families from their existing cases and post both the family’s story and specific need on SmallCanBeBig.org. Potential donors are able to browse and select families according to their situations, which have included victims of domestic violence, medical emergencies, working poor and single parents. The tax-deductible donations are processed via Google Checkout which provides free credit card transactions to approved non-profits . Each donation goes directly from Google Checkout into the bank account of the charity that has posted the selected family; SmallCanBeBig.org does not process or transfer donations made through the website. Once a family’s need has been met, 100% of the contributions goes directly to the landlord, hospital or utility company awaiting payment, and a new family in need is then posted.
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