Slurpee - Worldwide Consumption

Worldwide Consumption

Slurpees are offered in many but not all covered countries. Canadians purchase an average of 30 million drinks per year. Despite its status as a very cold city and with a population of only 700,000, Winnipeg, Manitoba was crowned the Slurpee Capital of the World for the thirteenth time in a row in 2012. 7-Eleven stores across Winnipeg sell an average of 188,833 Slurpee drinks per month. The rest of Canada sells an average of 179,700 per month, which makes Winnipeggers the world leader of Slurpee sales. Unlike their counterparts in America, Canadian Slurpees are not injected with air.

Though it is known to be sold in Mexico, the Slurpee is not sold in most standard 7-Elevens in Mexico.

Slurpees are widely consumed in Australia, with 6.6 million sold each year.

In 1990, Dallas-based Southland Corp., 7-Eleven's founder and US operator, went bankrupt, but Seven-Eleven Japan, and its parent Ito-Yokado, bought 70% of Southland in 1991 for $430 million and quickly launched renovations of the US stores. As a result, the US chains became more efficient, though 1,218 stores closed. Following the Japanese model, the new 7-Elevens set up a weekly system to monitor inventories to ensure popular items are always in stock. Despite the success of the buyout, Slurpees were not sold in Japan until 2011 in limited locations.

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