Slurpee - Promotions

Promotions

In 1970, 7-Eleven released a 45 titled "Dance the Slurp" that was given away with Slurpee purchases. The B-side was a comedy bit detailing "strange things" that happen to people who "slurp" at 7-Eleven. The record is considered highly collectible today. In 1999, "Dance the Slurp" was sampled by DJ Shadow and Cut Chemist for their Brainfreeze mix album.

In 1994, 7-Eleven sought to remake Slurpee's "brain freeze" campaign targeted to the adolescent MTV audience. The creative directors assigned the task of creating four new commercials to the Brothers Quay, and Boston-based Olive Jar Animation. Known for their bizarre aesthetic and influence in the stop-motion animations industry, the Quays based their "brain freeze" ad on a late 19th century photograph of a female contortionist. In the commercial, a curtain reveals the contortionist balancing on two chairs, bending over backward to sip a Slurpee. She falls victim to "brain freeze" and turns into an ice cube.

In 1998, 7-Eleven launched Slurpee lip balm to the market. Other "Slurpee-flavored" products have included Slurpee gum, which had a liquid candy center.

In 2004, 7-Eleven created an edible Slurpee straw.

In 2007, as part of the Kwik-E-Mart promotion for the feature film The Simpsons Movie, Slurpees at 7-Elevens were renamed "Squishees" (the analog in the Simpsons universe) and sold in special collector cups.

Starting on November 4, 2008, 7-Eleven worked with Nexon to promote Slurpees to gamers that play on Nexon.net. The Slurpee cups had images printed on them from certain Nexon games, and a code printed on them that could be redeemed on a website for special in-game items.

Also for professional wrestling WWE's Summerslam 2010 7-Eleven offered collectible Slurpee cups of Rey Mysterio, John Cena, The Undertaker, and Triple H. They also came with collectible straws with figures of each wrestler on them. The flavor used for the promotion was Barq's Root Beer. As well as for the 2011 SummerSlam, which again featured Cena, The Miz, 2009 WWE Hall of Famer "Stone Cold" Steve Austin, and former WWE Superstar The Rock. The flavor used for the promotion was Fanta's Berry Citrus Slam.

Every year on July 11 (7/11, month/day), 7-Eleven offers a free 7.11 fluid ounce (210 ml) Slurpee in the US and Canada.

In Australia, free Slurpees are given on November 7 (7/11, day/month) to coincide with 7-Eleven day.

Since July 7, 2011, 7-Eleven has partnered with Cinemark Theatres marking the first time Slurpees are sold outside its parent franchise. 32 theatres are chosen in Houston, Texas; Dallas, Texas; and Portland, Oregon this marks the first reappearance of the Slurpee brand in the Houston metro area since 1990 (all 7-Elevens in the Houston area were sold to National Convenience Stores that owned Stop-n-Go - all Houston-area 7-Elevens were rebadged as Stop-n-Gos until Diamond Shamrock acquired the franchise in the late 1990s, now part of the Valero empire).

2012 has the Slurpee being sold at the Six Flags amusement parks chain in a marketing agreement to promote the product in 10 states.

In Australia on September 21, 2011, customers could bring in their own cups (or container, regardless of size) and fill it full of Slurpee for only $2.60 (a portion of the price of a Super Slurpee) as long as it would fit through a cutout hole limiting the size; this however did not stop people from receiving up to and above 5 liters of Slurpee for less than the price of a Super Slurpee. This event was known as Bring Your Own Cup Day.