Slurm
Slurm posters were one of the first clues to deciphering the alien languages in the series and were meant to act in a manner similar to the Rosetta Stone for dedicated fans.
Slurm is also referenced in the Marvel Comics title Young Avengers written by Allan Heinberg. In the Young Avengers Special, the character Hulkling is shown attacking the Shocker using a Slurm vending machine.
Slurm's stylized logo is the first menu item seen in a KFC restaurant in the Academy Award winning animated short film Logorama.
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