A sleeper hit, also known as a surprise hit, sleep-killer or sleeper, refers to a piece of media that gains a sudden and unexpected success or recognition. Sleeper hits often grow in popularity over time as people promote them through word-of-mouth marketing.
Read more about Sleeper Hit: Music
Famous quotes containing the word hit:
“At about that time I was once sitting at my place and whispering—it was naughty, I know—with my neighbor. Then you, Herr Professor Rudner, got up from your desk, came calmly down the aisle to me: “Did you speak?” and slapped me smack in the face. And I—the fury is inside me to this day—I didn’t hit back. Such were the methods of objectivity.”
—Alfred Döblin (1878–1957)