Skybus Airlines - Livery and Advertising

Livery and Advertising

Original images of a livery design described by some as "psychedelic" emerged on the internet, but since then the all orange design displaying the butterfly logo on the tail made its appearance on the Columbus tarmac. The butterfly logo incorporates the letters "SB" for Skybus. This design was not the standard livery for all Skybus aircraft, however, as its airplanes were available as "branded airplanes" to any company that paid $500,000 per year for this. A branded airplane featured a full-body advertisement along the fuselage, with the tail and engines of the plane remaining in the Skybus paint scheme. The first sponsored aircraft, aircraft N522VA leased from Virgin America, promoted the theme "Nationwide is on Your Side" Nationwide Mutual Insurance Company. It was created by an airplane media company, SkyBrand, based in Seattle. Skybus had also had some self-advertising on the orange tails of its white planes that read, "Skybus. $10 Fares ... Only Birds Fly Cheaper."

The first leased aircraft for Skybus that came from Virgin America, had 144 seats on board, and flew with three flight attendants. Flight attendant uniforms were also used as a means of advertising. The uniforms for both male and female flight attendants consisted of black shoes, black casual dress pants with black long sleeve t-shirts. The front and back of the t-shirts would advertise a Skybus focus city, along with an advertising slogan specific to that city or a generic Skybus ad phrase. Flight attendants purchased their own uniforms and were allowed to choose and wear the t-shirt style of their choice. Captain and First Officer uniforms did not have advertising and were of traditional airline style (olive green shirts with epaulettes and black ties).