Sky Television plc was a public limited company which operated its four-channel satellite television service, launched by Rupert Murdoch's News International on 5 February 1989. Sky Television and rival British Satellite Broadcasting were suffering massive losses and entered into a 50:50 financial merger in November 1990 to form British Sky Broadcasting (BSkyB).
Read more about Sky Television Plc: History, BSB Competition and Merger, Financial Turnaround, Timeline, Further Reading
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“The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.”
—J.G. (James Graham)