Sky News - Identification and Stings

Identification and Stings

Bruce Hammal has long been the voice of Sky News' identification announcements. Since October 2005 he has been heard at the top of each hour introducing programmes by announcing, "Live from the Sky News Centre, this is Programme name with presenters" or "This is programme name with presenter/s".

Several years earlier, after the merger between Sky Television plc & British Satellite Broadcasting, Hammel's introduction was "This is Sky News a part of the British Sky Broadcasting Network"; in 1993 the introduction was "From the Sky satellite network this is Sky News"; and by 1995 "This is Sky News, part of the Sky Television Network" - or just "This is Sky News".

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