Company
Its headquarter is located in the DaeRyung Scecho Tower in Seocho-dong, Seocho-gu near Gangnam Station.
Skin Food's logo, as seen on all of their products, is a guardian angel. The logo was designed to convey the message to their customers of the purity and goodness in their products. The logo was actually taken from another company and then altered to avoid any legal actions. In addition, the logo also connote that Skin Food is like a guardian angel sent to protect and carefully guard your skin towards a healthier skin.
It has 895 stores throughout Korea, located in shopping districts, hypermarkets, shopping malls and residential areas. Such as the 66㎡ store in Changcheon-dong, Seodaemun-gu which has been opened since June 2004 and it also sells Traditional Korean medicine or hanbang, and two outlets in Seoul’s main shopping district Myeongdong. In August 2012, as part of Lotte Department Store's expansion programme into China, Skin Food is featured in a replica of Myeong-dong in its new store in Tianjin, along with Missha and The Face Shop.
Skin Food has seen increase in sales from foreign visitors and have opened outlets outside South Korea in countries such as Taiwan, China, Malaysia, Singapore, Japan and Hong Kong. Korean actresses Sung Yu-ri and Brazilian singer Stephanie Garden was featured in Skin Food Korea commercials.
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