History
Skai TV was first launched in 1993 with emphasis in news and sports but in 1999 was sold and the new owners gradually re-branded it as Alpha TV. The new station had an entirely different programming perspective and opted for a more mainstream profile, soon managing to become one of the top three TV stations in Greece.
Original Skai TV was heavily criticized for its "yellow press" news coverage and low-budget programming. In an incident still remembered by Greek viewers and later investigated by a Channel 4 documentary, the station was unanimously slated for its involvement (and live coverage) of a hostage situation that ended with the death of the victim.
In 2006, the company who originally launched Skai TV bought Seven TV, a holder of a Greek National broadcasting licence holder that failed to expand its coverage all over the country or attract a wide audience. The station was renamed to 'Skai TV' allowing the brand to re-emerge on the Greek television scene after 7 years, but this time the owners decided to forego their previous approach and opted for high-quality foreign shows and valid news coverage.
On September 6, 2007, Skai TV was added to the lineup of NOVA Greece digital platform.
Read more about this topic: Skai TV
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