Branding
The STB also announced that it will be adopting a new destination branding strategy. In line with the emphasis on redesigning the tourism experience, the STB launched the evolved destination brand, YourSingapore. YourSingapore is centered on the concentration of experiences available in Singapore and seeks to enable travellers to personalize their visit according to their preferences. The YourSingapore website is an "innovative and intelligent platform" that invites visitors to make their virtual experience in Singapore a reality. The user-friendly website allows users to easily conceptualize and plan their individual itineraries.
Read more about this topic: Singapore Tourism Board