Judging Criteria
A point system is used to access entries over five broad criteria, broken down as follows:
| Criteria | Points | |
|---|---|---|
| Brand strategy / identity | Brand vision | 10 |
| Brand mission | 10 | |
| Brand purpose | 10 | |
| Brand portfolio and architecture | 10 | |
| Brand values / personality | 10 | |
| Brand positioning | 10 | |
| Brand promise | 10 | |
| Brand development plan | 30 | |
| Brand culture | Brand champion | 10 |
| Brand management team | 10 | |
| Brand communications | 20 | |
| Integrated brand communications | Brand identity system | 10 |
| External brand communications | 30 | |
| Customer relationship management | 30 | |
| Brand equity | Intellectual property, trademark, licensing and franchising | 10 |
| Channel strategy | 10 | |
| Product development | 10 | |
| Awards and certifications | 10 | |
| Brand performance | Market share (Local and overseas) | 10 |
| Growth (Local and overseas) | 10 | |
| Brand performance (Internal) | 10 | |
| Brand performance (External) | 10 | |
| Profitability | 10 | |
| Total | 300 | |
Read more about this topic: Singapore Promising Brand Award
Famous quotes containing the words judging and/or criteria:
“Journalism without a moral position is impossible. Every journalist is a moralist. It’s absolutely unavoidable. A journalist is someone who looks at the world and the way it works, someone who takes a close look at things every day and reports what she sees, someone who represents the world, the event, for others. She cannot do her work without judging what she sees.”
—Marguerite Duras (b. 1914)
“We should have learnt by now that laws and court decisions can only point the way. They can establish criteria of right and wrong. And they can provide a basis for rooting out the evils of bigotry and racism. But they cannot wipe away centuries of oppression and injustice—however much we might desire it.”
—Hubert H. Humphrey (1911–1978)