History
James J. Shapiro (1909–1985) was the founder and first president of the Simplicity Pattern Company. His father, Joseph M. Shapiro (1888 Russia—1968 California), a magazine ad salesman, developed the idea to launch the firm in 1927. At the time, producing dress patterns for the home sewing market was the exclusive province of McCall's and other women's magazines, including one long-forgotten publication, Fashionable Dress, that the elder Mr. Shapiro worked for in New York.
Some of the licensed brands that Simplicity Patterns carry are: Cynthia Rowley, Project Runway, SUEDEsays™ - (Suede from Season 5 of Project Runway) & SUEDEsays™ Studio by New Look, Khaliah Ali - Muhammad Ali's daughter
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