Simon Fuller - Sports Activity

Sports Activity

A lifelong football fan and Manchester United season ticket holder, Fuller first ventured into sports management in the mid 1990s, where he guided England and Liverpool footballer Steve McManaman to Real Madrid. Fuller later formed a joint venture partnership with David Beckham, and masterminded Beckham's $250 million move to LA Galaxy in 2007. He remains Beckham's closest advisor. Fuller co-founded a sports company named 1966 with Beckham's sports agent Terry Byrne to help improve the public image of the England Football team players' interests, founding the player's charity which has since raised almost £1,000,000. 1966 is now owned solely by Byrne.

Fuller's desire to experiment in sports led to him creating the world's first 'green' Formula 1 racing car to promote environmental causes. His "Earth Car" created for Honda Racing F1 competed throughout the 2007 Formula One season driven by British driver Jenson Button and Brazilian Rubens Barrichello and Fuller went on to win a leading Green Award in the UK for his contribution to environmental awareness. Fuller, Beckham and Barrichello are at work on a project in Natal, Brazil, Cabo São Roque, which will incorporate Fuller's World of Sport concept with a resort and land preserve, being designed by Hart Howerton, a New York architectural firm which specializes in large-scale land use. Hart Howerton previously worked with the Disney Company in the 1960s, developing a master plan for Disney World near Orlando, Florida.

In 2009, Fuller took on personal representation of tennis player Andy Murray, and his Wimbledon-doubles winning brother Jamie Murray, and on 14 March 2011, it was announced that Fuller would be the new manager of British Formula 1 driver Lewis Hamilton.

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