Simon Fuller - Expansion Into Fashion

Expansion Into Fashion

In August 2006, Fuller entered the fashion business through 19RM a joint venture company with critically acclaimed fashion designer Roland Mouret, the man behind the Galaxy dress made famous by Scarlett Johansson and other Hollywood celebrities. The project was initially branded RM by the designer Roland Mouret due to Mouret's previous business partners owning the Roland Mouret brand name, but in October 2010 it was announced that Fuller and Mouret had bought back the rights to the Mouret name along with rights to all of Mouret's past designs including the famous 'Galaxy' dress. During London Fashion Week February 2011, Mouret and Fuller opened their first retail venture, a prestigious six floor headquarters in Carlos Place Mayfair, comprising retail, design and Atelier in one building. In 2009 Simon Fuller brokered a deal for 19 Entertainment to purchase a majority share in Storm Model Management, the celebrated British agency that has Kate Moss, Emma Watson, Jourdan Dunn, Cindy Crawford, Lily Cole, Eva Herzigova and Alek Wek and many others on their books.

Simon Fuller is also responsible for masterminding the Beckhams' fashion and lifestyle merchandising activities including their perfume range, which has built up a retail value in excess of $200 million. In 2008 Fuller launched the Victoria Beckham dress collection at New York Fashion Week, which has since won many plaudits including 2012 Brand of The Year at the British Fashion Awards, as well as becoming the best selling high end label of the season. In 2012 Simon Fuller accompanied Victoria Beckham on a trip to Beijing to launch their business in China, and to promote a new venture with British car manufacturer Jaguar Land Rover. On February 1, 2012 Simon Fuller's business XIX Entertainment launched the David Beckham bodywear range in London with H&M, attended by a global advertising and promotion campaign.