Simca 1000 - The Launch

The Launch

The car was inexpensive and, at the time of launch, quite modern, with a brand-new inline-4 watercooled engine of (at this stage) 944cc. Production began on 27 July 1961, with the official launch taking place at the Paris Motor Show on 10 October 1961.

At the time of the launch, cars could be ordered in one of three colours (red/rouge tison, egg-shell blue/bleu pervenche or off-white/gris-princesse). However, the show stand featured two additional body colours and the range of colours available to customers was soon expanded. The company's marketing strategy was characteristically imaginitive, and having acquired a Paris taxi business in 1958, in November 1961 Simca replaced 50 of that company's Simca Ariane based taxis with 50 much smaller (but evidently spacious enough for the relatively short journeys normally undertaken by taxi) Simca 1000s: thus the stylish little car, often with iconic Paris landmarks in the background, quickly became a familiar sight on the capital's roads. Pictures of Simca 1000s working as Paris taxis turned up in the press. It was nevertheless made clear that this was not a permanent change and after a few months the red and black Simca 1000 taxis were removed from circulation and replaced with more conventionally sized taxis.