Collapse of Chrysler Europe
The most successful pre-Chrysler Simca models were the Aronde, the Simca 1000 and the front engined 1100 compact car. During the late 1970s Chrysler era, Simca produced the new 160/180 saloon, 1307 range (Chrysler Alpine in the UK) and later the Horizon (Dodge Omni and Plymouth Horizon in the USA), both of which were European Car of the Year on their launch. However, Chrysler's forced marriage of Simca and Rootes was not a happy one: Chrysler Europe collapsed in 1977 and the remains were sold to Peugeot the following year. The Rootes models were quickly killed off, and the Simca-based Alpine/1307 and Horizon soldiered on through the first half of the 1980s using the resurrected Talbot badge. The last car to carry the Simca badge was the 1980 Solara, a 1307 with a boot, but by 1981 this had become a Talbot, thus ending the Simca marque entirely.
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