History
In 1988, Silver Diner co-founders Robert Giaimo and Chef Ype Von Hengst sought to establish an American family cuisine restaurant that bridged the gap between fast food chains and tablecloth restaurants. Giaimo and Von Hengst spent a year visiting more than 500 diner-styled restaurants in small towns and large cities across the country. Their objective was to better understand how the classic American diner had been successful for more than 100 years.
In 1989, Giaimo and Von Hengst opened the original Silver Diner in Rockville, Maryland. Today, this original location has annual sales of $6 million and remains one of the busiest restaurants of its sizes in the United States. It is the largest chain of diners in America with the highest average sales per store of its kind. Silver Diner Development, Inc. operates 15 restaurants in the mid-Atlantic region of the United States with locations in New Jersey, Maryland, and Virginia, and employs more than 1,100 people.
In 2007, Silver Diner established its first airport location with the opening of its sixteenth restaurant in the AirMall at Baltimore/Washington International Thurgood Marshall Airport (BWI). In 2009, Metro Diner Café by Silver Diner opened in Annapolis, Maryland, operating on a smaller footprint than the Silver Diner Classic freestanding restaurants.
In 2011, Silver Diner released a new commercial promoting their "Fresh and Local" initiative. It featured three local kids (Josh, Malachi, and Sedona) and played on cable stations. The commercial has stopped running however.
Read more about this topic: Silver Diner
Famous quotes containing the word history:
“It gives me the greatest pleasure to say, as I do from the bottom of my heart, that never in the history of the country, in any crisis and under any conditions, have our Jewish fellow citizens failed to live up to the highest standards of citizenship and patriotism.”
—William Howard Taft (1857–1930)
“The history of his present majesty, is a history of unremitting injuries and usurpations ... all of which have in direct object the establishment of an absolute tyranny over these states. To prove this, let facts be submitted to a candid world, for the truth of which we pledge a faith yet unsullied by falsehood.”
—Thomas Jefferson (1743–1826)
“... that there is no other way,
That the history of creation proceeds according to
Stringent laws, and that things
Do get done in this way, but never the things
We set out to accomplish and wanted so desperately
To see come into being.”
—John Ashbery (b. 1927)