Signature Ticket Initiative
November 2005 marked the institution of the Signature Ticket Initiative, during which tickets to all performances for the initial run of every production are heavily subsidized to broaden the accessibility of Off-Broadway theatre. At the program's onset, tickets cost fifteen dollars, rather than the usual sixty-five. The Signature Ticket Initiative allows seventy percent of the cost of a full-priced ticket to be subsidized.
The lead sponsor on the program is Time Warner, who has made it possible to underwrite over sixty thousand patrons' tickets as of the 2007-2008 season. Other sponsors include The Andrew W. Mellon Foundation, Margot Adams in Memory of Mason Adams, American Express, The Carnegie Corporation of New York, The Shubert Foundation, The Horace W. Goldsmith Foundation, The Ford Foundation, The Blanche and Irving Laurie Foundation, The Lucille Lortel Foundation, The Peter Norton Family Foundation, and The Harold and Mimi Steinberg Charitable Trust. The initiative is also supported by public funds from the National Endowment for the Arts, the New York State Council on the Arts, a State Agency, and the New York City Department of Cultural Affairs.
Read more about this topic: Signature Theatre Company (New York City)
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