The Work
Siegel+Gale began with the development of brand identities for clients like Uniroyal (revamping the company’s corporate identity and launching marketing and communications projects in Europe and South America), the National Basketball Association (designing the now-iconic logo featuring the silhouette of NBA legend Jerry West) and Pitney Bowes (image and messaging revamp). In 1980, Siegel+Gale went on to work with the Interbank Card Association to form a new global identity for Master Charge, that included the company's name to MasterCard. Co-founder, Alan Siegel, taught the first law school course on the subject of plain-language writing, which is reflected in the company's tagline, "Simple is Smart." Siegel+Gale publishes an annual research report called the "Simplicity Survey" detailing current marketplace trends related to simplicity.
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Famous quotes containing the word work:
“If our web be framed with rotten handles, when our loom is well nigh done, our work is new to begin. God send the weaver true prentices again, and let them be denizens.”
—Elizabeth I (1533–1603)
“The work was like peeling an onion. The outer skin came off with difficulty ... but in no time you’d be down to its innards, tears streaming from your eyes as more and more beautiful reductions became possible.”
—Edward Blishen (b. 1920)