Impact On Wine Industry
Throughout the film, Miles speaks fondly of the red wine varietal Pinot noir, while denigrating Merlot. Following the film's U.S. release in October 2004, Merlot sales dropped 2% while Pinot noir sales increased 16% in the Western United States. A similar trend occurred in British wine outlets. Other reports also claimed anecdotally that sales of Merlot dropped after the film's release. A 2009 study by Sonoma State University found that Sideways slowed the growth in Merlot sales volume and caused its price to fall, but the film's main effect on the wine industry was a rise in the sales volume and price of pinot noir, and in overall wine consumption.
Read more about this topic: Sideways (soundtrack)
Famous quotes containing the words impact on, impact, wine and/or industry:
“Too many existing classrooms for young children have this overriding goal: To get the children ready for first grade. This goal is unworthy. It is hurtful. This goal has had the most distorting impact on five-year-olds. It causes kindergartens to be merely the handmaidens of first grade.... Kindergarten teachers cannot look at their own children and plan for their present needs as five-year-olds.”
—James L. Hymes, Jr. (20th century)
“Too many existing classrooms for young children have this overriding goal: To get the children ready for first grade. This goal is unworthy. It is hurtful. This goal has had the most distorting impact on five-year-olds. It causes kindergartens to be merely the handmaidens of first grade.... Kindergarten teachers cannot look at their own children and plan for their present needs as five-year-olds.”
—James L. Hymes, Jr. (20th century)
“Go, eat your bread with enjoyment, and drink your wine with a merry heart; for God has long ago approved what you do.”
—Bible: Hebrew, Ecclesiastes 9:7.
“What more is necessary to make us a happy and prosperous people? Still one thing more … a wise and frugal government, which shall restrain men from injuring one another, which shall leave them otherwise free to regulate their own pursuits of industry and improvement, and shall not take from labor the bread it has earned.”
—Thomas Jefferson (1743–1826)