Background
The technology was adopted due to certain televised sports (such as auto racing and soccer) not having natural breaks in action to fit in necessary commercial breaks. Sports such as football and baseball have timeouts and scheduled breaks, which allow for commercial time without viewers missing any actual game play. Auto racing had long suffered from commercial breaks interrupting live action, as races are never purposely halted outside of emergency situations. The only time during races which commercials could be shown without missing much action was during caution periods, but they are random and could not be counted on for regular intervals. In addition, the racing action technically does not stop during caution periods either, as competitive pit stops (an important aspect of the race) occur during yellow periods.However with most networks such as FOX or ESPN,during side by side coverage it is seen that the screen with the commercials is 20 times bigger than the live sports screen. Fans complain that it should be equal size screen for both commercial and sports.
Read more about this topic: Side-By-Side (graphic)
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