History
Previous designs of louvred eyewear had been in existence as early as the 1950s, nicknamed "Venetian Blinders." A then-popular design of Venetian Blinders were featured in the music videos for "Glittering Prize" by Simple Minds in 1982 and "Obsession" by Animotion in 1984. They were also popularized by professional wrestler Macho Man Randy Savage, which he wore before many of his matches, as well as in his promos. Alain Mikli made a contemporary custom design for Kanye West, again influenced by the fashion of the 1980s. West popularized Mikli's design in the music video for "Stronger." In 2007, Shutter Shades, Inc. released the current sleeker plastic design, which they also patented with the United States Patent and Trademark Office (USPTO), and coined the term "Shutter Shades," which they also trademarked with the USPTO. Over the next several years, many celebrities were photographed wearing the Classic edition Shutter Shades, establishing Shutter Shades as a pop culture fashion fixture. During the 2010 FIFA World Cup many fans were seen wearing shutter shades with the design of their respective flag pictured on the glasses.
Read more about this topic: Shutter Shades
Famous quotes containing the word history:
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