Historical Boycott in Virginia
One such example of shunpiking as a form of boycott occurred at the James River Bridge in eastern Virginia, United States. After years of lower than anticipated revenues on the narrow privately-funded structure built in 1928, the Commonwealth of Virginia finally purchased the facility in 1949. However, rather than announcing a long-expected decrease in tolls, the state officials increased the rates in 1955 without visibly improving the roadway, with the notable exception of building a new toll plaza.
The increased toll rates incensed the public and business users alike. In a well-publicized example of shunpiking, Joseph W. Luter Jr., head of Smithfield Packing Company (the producer of Smithfield Hams), ordered his truck drivers to take different routes and cross smaller and cheaper bridges. Despite the boycott by Luter and others, tolls continued for 20 more years. They were finally removed from the old bridge in 1975 when construction began on a toll-free replacement structure.
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