Shun Fat Supermarket (traditional Chinese: 順發超級市場; simplified Chinese: 顺发超级市场; pinyin: Shùnfā Chāojíshìchǎng; Cantonese Yale: seuhn faat chīu kāp síh chèuhng; Vietnamese: Siêu Thị Thuận Phát; also known as SF Supermarket) is a small, but growing, Chinese Vietnamese American supermarket chain in the San Gabriel Valley region in California, Sacramento, California, San Pablo, California, and Las Vegas, Nevada.
Shun Fat Supermarket was started in the mid-1990s by a Chinese Vietnamese entrepreneur and seafood wholesaler named Hieu Tran, owner of the H&T Seafood. Its first store was opened in the Chinese American suburban community of Monterey Park, California. The name "Shun Fat" for a grocery store has caused some amusement in the English-speaking press, but means, approximately, "fortunate".
Shun Fat is an Asian supermarket chain that sells imported grocery items from Asia - particularly Mainland China, Hong Kong, Taiwan, Japan, Thailand, and Vietnam - and also a few mainstream American brands as well. Its locations tend to be in newer suburban Chinatowns as well as in developing ethnic Vietnamese American commercial districts. Selection at each location may differ as most stores are focused on Chinese customers from Vietnam, but the Rowland Height location caters to immigrants from Taiwan.
The market chain competes mainly with the 99 Ranch Market and Hong Kong Supermarket. Like these two supermarket chains, Shun Fat Supermarket usually serves as a major anchor store in some Asian shopping centers and strip malls, which in some cases have been renovated extensively by Hieu Tran. The San Gabriel Superstore is a uniquely a Chinese hypermarket, as it sellsclothing, small electronics and other products in addition to groceries, although these stalls are operated by independent vendors with separate payment. In 2005, Shun Fat Supermarket opened a 105,000-square-foot (9,800 m2) megastore in the Little Saigon of Westminster, California, joining the already highly-competitive Vietnamese supermarket commerce in the community.
Read more about Shun Fat Supermarket: Locations
Famous quotes containing the words shun, fat and/or supermarket:
“Let us shun self-analyzation, self-consciousness, morbidness, affectation, attitudinizing. Let us look ahead as little as possible, keeping our eyes on our brushes and on the world of beauty around us.”
—Mariana Griswold Van Rensselaer (1851–1934)
“I pray we are still a young and courageous nation, that we have not grown so old and so fat and so prosperous that all we can think about is to sit back with our arms around our money bags. If we choose to do that I have no doubt that the smoldering fires will burst into flame and consume us—dollars and all.”
—Lyndon Baines Johnson (1908–1973)
“With the supermarket as our temple and the singing commercial as our litany, are we likely to fire the world with an irresistible vision of America’s exalted purpose and inspiring way of life?”
—Adlai Stevenson (1900–1965)