Show Globe - Decline

Decline

Despite many attempts to revive show globes, they have disappeared from American pharmacies. By the early 20th century, new stores shunned them, and they were disappearing from many older pharmacies. Renewed support for the globes in the 1930s moved the Owens-Illinois Glass Company to introduce a new style with an electric bulb inside to illuminate the globe. Through the 1950s, American Druggist urged pharmacists to bring back the show globe, terming it "the greatest trademark ever invented."

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