Shorty Awards - 2012 Winners By Category

2012 Winners By Category

Winners of the 4th annual Shorty Awards were announced March 27, 2012
Activism: Occupy Wall Street (@OccupyWallStNYC)
Actor: Nathan Fillion (@NathanFillion)
Actress: Tara Strong (@tarastrong)
Apps: Instagram (@Instagram)
Band: Jonas Brothers (@JonasBrothers)
Celebrity: Justin Bieber (@justinbieber)
Charity: Random Acts (@therandomactorg)
Comedian: Jim Norton (@JimNorton), Matt Walker (@funnymatt)
Director: Alfredo Flores (@AlfredoFlores), Katherine Brooks (@thekatbrooks)
FakeAccount: The Fake ESPN (@TheFakeESPN), Dilma Rousseff (@diimabr)
Fansite: Sherlockology (@Sherlockology)
Fashion: Luke Reichle (@redcarpetluke)
Finance: Goldman Sachs Elevator Gossip (@GSElevator)
Food: Epic Meal Time (@EpicMealTime), Mud Baron (@Cocoxochitl)
Gaming: The Sims 3 (@TheSims3)
Government: NASA (@NASA)
Green: Jerry James Stone (@jerryjamesstone)
Humor: Ryan Higa (@TheRealRyanHiga), Christian Beadles (@LittlecBeadles)
Journalist: Andy Carvin (@acarvin)
LifeSavingHero: FDNY (@FDNY)
Music: Justin Bieber (@justinbieber)
Photography: Adam Bouska (@bouska)
Science: Nature News & Comment (@NatureNews)
SocialFitness: Christopher Brisley (@TakeAChallenge)
Sportsteam: Liverpool Football Club (@LFC)
Travel: Charles Trippy (@charlestrippy)
TVShow: Attack of the Show (@aots)
VideoBlogger: Fafa the Groundhog (@FafaGroundhog)
Weather: Andy Gabrielson (@FindTheTornado)
Webshow: Awkward Black Girl (@awkwardblkgrl)
YouTubeStar: Curtis Paradis (@CurtisParadis)
Best Music in Social Media: Demi Lovato (@ddlovato)
Best Branded YouTube Channel: The Visionaire Group: KungFu Panda 2 YouTube Brand Channel
Best Integration of Social Media with Live Television: Viacom (MTV Networks): VMA Twitter Tracker
Best Location-Based Marketing: Walgreens: Check-ins That Make a Difference
Best Overall Brand Presence on Facebook: Nickelodeon: SpongeBob SquarePants
Best Overall Brand Presence on Tumblr: BBC America: Doctor Who Tumblr
Best Overall Brand Presence on Twitter: Bob Maron: @CharlieSheen
Best Social Commerce: Viking Range Corporation: Leanne Gault
Best Social Media Campaign for Film: Paramount Pictures: Super 8 Movie - Super 8 Secret
Best Social Media Campaign for Gaming: Promethium Marketing: Discover Your Legacy - Assassin’s Creed: Revelations
Best Social Media Campaign for Television: USA Network: Psych HashTag Killer
Best Social Media Manager: Stephanie Schierholz (@NASA)
Best Use of a Hashtag on Twitter: Bob Maron: @CharlieSheen
Best Use of Facebook in a Campaign: HBO: True Blood “Immortalize Yourself” Facebook Application
Best Use of Foursquare in a Campaign: Walgreens: Check-ins That Make a Difference
Best Use of Game Mechanics (Gamification) in a Social Media Campaign: Nickelodeon’s ‘Kids’ Choice Awards 2011’
Best Use of Social Media for a Consumer Product or Service: 360i: Dentyne Safe Breath Alliance
Best Use of Social Media for Customer Service: Research in Motion: Support At The Scale of BlackBerry
Best Use of Social Media for News: CNN Worldwide: The Global Networks of CNN Dominate on Social Media
Best Use of Social Media for Sports: Major League Baseball: MLB Fan Cave
Best Use of Social Media in a Mobile Campaign: Viacom (MTV Networks): VMA Twitter Tracker for iOS for Verizon
Best Use of Social Media in an Awards Show: Viacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker)
Best Use of Social Media In Real Life (“IRL”): Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real World
Best Use of Twitter Ad Platform: Edelman: Volkswagen’s All-New 2012 Beetle Launch
Best Use of the Twitter in a Campaign: 9/11 Commemoration
Best Use of Video in a Social Media Campaign: CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading
Best Viral Campaign: BuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a Difference
Boldest Social Media Campaign of 2011: VH-1: Do Something Awards: Give a Shit!