Partial Areas
Shopper marketing is rooted in consumer marketing and the principles of consumer marketing often apply to shopper marketing. For instance, shopper marketing refers to the marketing stimulus reaching the shopper, which is based on an understanding of the shopper’s buying behaviour. Like the traditional marketing mix, shopper marketing can be divided into four P's: product; price; place; and promotion.
- Product: size, shape, color, material, packing, packing messages, and graphics.
- Price: discounts, bundled offers, price communication, and coupons.
- Place: store concept, lighting, shelves, and placing of special presentations.
- Promotion: packing promotions, store promotions, promotion communications, special presentations, in-store TV, floor stickers, as well as advertising on shopping carts and baskets
Read more about this topic: Shopper Marketing
Famous quotes containing the words partial and/or areas:
“You must not be partial in judging: hear out the small and the great alike; you shall not be intimidated by anyone, for the judgment is God’s.”
—Bible: Hebrew, Deuteronomy 1:17.
“Adults understandably assume that the level of verbal proficiency a five-year-old displays represents his level of proficiency in all areas of functioning—if he talks like an adult, he must think and feel like one. However, five-year-olds,... belie the promise of adult-like behavior with their child-like, impulsive actions.”
—Dorothy H. Cohen (20th century)