Partial Areas
Shopper marketing is rooted in consumer marketing and the principles of consumer marketing often apply to shopper marketing. For instance, shopper marketing refers to the marketing stimulus reaching the shopper, which is based on an understanding of the shopper’s buying behaviour. Like the traditional marketing mix, shopper marketing can be divided into four P's: product; price; place; and promotion.
- Product: size, shape, color, material, packing, packing messages, and graphics.
- Price: discounts, bundled offers, price communication, and coupons.
- Place: store concept, lighting, shelves, and placing of special presentations.
- Promotion: packing promotions, store promotions, promotion communications, special presentations, in-store TV, floor stickers, as well as advertising on shopping carts and baskets
Read more about this topic: Shopper Marketing
Famous quotes containing the words partial and/or areas:
“We were soon in the smooth water of the Quakish Lake,... and we had our first, but a partial view of Ktaadn, its summit veiled in clouds, like a dark isthmus in that quarter, connecting the heavens with the earth.”
—Henry David Thoreau (1817–1862)
“In my writing I am acting as a map maker, an explorer of psychic areas ... a cosmonaut of inner space, and I see no point in exploring areas that have already been thoroughly surveyed.”
—William Burroughs (b. 1914)