Nomenclature
English speakers in Taipei often mistakenly refer to the Shin Kong Life Tower as the "Shin Kong Mitsukoshi Building" because the store's name appears on the tower's exterior and many Metro signs. Identifying the building too closely with the store invites confusion, though, as the store operates in more than one location. Taipei 101 has its own Shin Kong Mitsukoshi department store as well as a Shin Kong Mitsukoshi Square.
Read more about this topic: Shin Kong Life Tower