Shimizu S-Pulse - The S-Pulse Brand

The S-Pulse Brand

In and around the team's native Shizuoka City there are eight official club shops. Six of these are known as S-Pulse Dream House and serve as both club merchandise stores and match ticket offices. These can be found in Shizuoka, Shimizu, Fujieda, Sunto and Parche shopping centre, part of Shizuoka Station. The Shimizu Dream House also includes a projection screen and viewing area for the broadcasting of away games. The sixth, and newest, Dream House opened in March 2008 in Fuji City. There are two further S-Pulse shops, with one located in Yaizu, and one in S-Pulse Dream Plaza.

S-Pulse Dream Plaza is a shopping and entertainment complex in Shimizu, housing various attractions including restaurants, a ferris wheel, cinema and a football museum. From the nearby Shimizu Port, the S-Pulse Dream Ferry service runs daily to Izu. The team also lends its name to a series of futsal courts named, perhaps predictably, S-Pulse Dream Fields. These facilities are located in Fujieda, Fuji, Sunto and in Shimizu.

Dream Plaza can be found in a redeveloped part of Shimizu Port near the appropriately named S-Pulse Street. This is a road running into the city from the port area of Shimizu and is lined with various statues, monuments and art works related to and inspired by the city's strong association with football. This includes foot and hand prints cast into metal of former notable players, and several S-Pulse-related statues. S-Pulse Street is also home to the Shimizu Branch of the S-Pulse Dream House.

The S-Pulse brand also extends into motor cycle racing, with the S-Pulse Dream Racing Team baring the football team's name, logo and mascot. The team competes in the All Japan Road Race ST600 class.