She's in Fashion

"She's in Fashion" is the second single from the album Head Music by Suede, released on 21 June 1999 on Nude Records. Peaking at number thirteen on the UK singles chart, "She's In Fashion" features a swirling synth line that helps build the song into a dreamy uptempo track, quite unlike anything the band had previously done up to that point. All the songs were produced by Mick Glossop except "She's in Fashion", which was produced by Steve Osborne.

The video for the title song was directed by Johan Renck, and features lead singer Brett Anderson riding in a car, focusing on a woman who re-appears outside in a different setting with different clothing.

According to Nude Records Saul Galpern, "She's in Fashion" was Suede's biggest radio hit. "She's in Fashion" has been described as 'the most summery-sounding pop song Suede have recorded,' yet its light feel disguises what proved to be months of heavy production work, several re-recordings and a lot of experimentation. According to Osborne, the recording process took six months and several studios were used. "It happens quite often that you go on a journey, attempt various things and end up preferring the first thing you did. 'Fashion' was a song that we started in the first week of recording -- but we didn't finish it until the very last week!"

The song was well received by critics, who welcomed the songs summery sound. Heat called it "Sumptuous and outrageously poppy", while Select called it "Glorious, summery pop, like the Isley Brothers used to make." James Oldham of NME had mixed views, he said. "...'She's in Fashion' is a balmy, barmy beaut, shimmering grooves turning a blithe eye to the world." However, he added, "...as Brett Anderson waxes lyrical balderdash about some wench he spotted pricing spuds in Waitrose."