Recent
In recent years, the Group's radio and television program, the viewing share continues to increase. 2006, the Group's market share of television programs all over Hong Kong and Shenzhen, landing outside the 16 TV channels market share combined. 2007 1–9 months, radio and television programs of the target audience to listen to a good continuation of last year rising trend, a new high. 8 TV channels the average viewing share of 36.30 percent, 8.91 percent compared with same period last year. Shenzhen Satellite TV in 32 cities in the ranking of provincial-level TV viewing share has improved significantly, with an average audience share rankings from last year's No. 19 up to No. 14. At present, Shenzhen Satellite TV coverage has already covered 35 provincial capitals, municipalities and cities with independent plans, 228 prefecture-level cities, 650 four-star hotels and above, covering a population of more than 400 million. Shenzhen Satellite TV has also landed in Japan, Korea, Thailand, the United States, Canada and Hong Kong, Macao and Taiwan regions, to become China's most influential overseas Chinese, one of the provincial TV channels. Group of radio-defined and distinctive features, the target audience point accuracy, with high-quality programs and scientific and effective marketing, highly sought after wide audience and customers. Radio listening market share in 2006 to 54.19 percent from 2007 1-9 month to 60.92%, an increase of 12.4%. Always Wenju coverage both inside and outside of Shenzhen over the past 20 families the first broadcast.
In 2007, the Group Shenzhen Satellite TV as a leader, focused on creating an "Kung Fu Star TV Competition Global", "Kung Fu Festival", "Moon Wanli China Heart - 2007 Global Chinese Mid-Autumn Festival get-togethers", "Qingchunzhixing" and other major events and parties, launched the "50 hours of the tenth anniversary of Hong Kong's return special events", "Chang'e One" satellite launch and other large live reports received wide media attention at home and abroad, to raise the Group's nationwide influence. According to statistics, "Kung Fu Festival Night" 1.214% share of the national audience, while ranking the nation's first five paragraphs; Mid-Autumn evening to Shenzhen Satellite TV viewership rating periods of the previous night the same rapid rise in the nation's first 16-bit to the first six, compared with a national rating points increased from 133 points to 241 points; Shenzhen Satellite TV broadcast special programs during the return of Hong Kong, a total of more than 400 million passenger trips at home and abroad through different channels to listen to watch the show, Shenzhen Satellite TV market share data over the first half of the average increase of 23%, July 1 On the evening of live TV show so that the Shenzhen market share of TV viewership in the country moved up to No. 4.
Media Group to actively explore the safe operation of state-owned assets and dynamic micro-operation mechanism, according to radio and television industry, public welfare undertakings and operating principle of separation of the sex industry appropriate to market-oriented business assets, resources and business from the current business system stripped out, and enterprise restructuring, through the adjustment of industrial structure, integration of resources, initially formed a film and television, radio, print media, network, and five cross-media industries, overall efficiency has improved significantly. The completion of the Shenzhen Special Economic Zone covering the whole cable integrated information network and IP MAN, has completed the SAR analog TV to digital TV as a whole translation, digital TV subscribers more than 960,000 digital TV terminals more than 1.13 million, broadband access into the business exceeded 260,000; groups to actively promote the integration of Shenzhen, cable radio and television networks to work in October 2007, Shenzhen, radio and television initially realized, "the city a net." Yee King built a state-level action cartoon industry base, has attracted more than 50 domestic and foreign well-known animation companies settled base; set up a mobile TV channel, launched a mobile digital television services; successfully hosted the three China (International) Cultural Industry Expo, the first international Shenzhen City \ Architecture Biennale; first half of 2007, the Group completed filming the TV drama "Great New Year", etc. 4 109 sets, animation works by 14,708 minutes, the film 1. "Shenzhen TV" reported that more than 10 million copies of issue with a circulation of national radio and television reported that in the second.
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